What makes International Media Unique?

International media is unique. International TV channels cross borders to reach hundreds of millions of homes around the world simultaneously and account for the five largest channels in Europe by number of weekly viewers. International digital platforms provide live and on-demand access to award-winning visual content across multiple devices.

For audiences it brings a global perspective on news, sport and culture. For marketers it provides an opportunity to connect a consistent message with an internationally-minded and upscale audience around the world.

Click below to discover more about inTV’s audience and content…

Audience

  • According to the Ipsos Affluent Survey 2016, international TV brands account for the five most-viewed TV channels in Europe
International TV has a truly global reach, broadcasting in dozens of countries in Europe and often with access to audiences in all regions of the world
  • International channels are broadcast in as many as 200 million homes in EMEA and many more worldwide. In addition, online streaming services deliver content on a global basis.
International TV reaches an audience of 46 million affluent and influential people across Europe
  • This number includes large numbers of senior business executives, frequent travellers and consumers of luxury goods
These are people who, on average, use less media than the general population – because they are time-poor, away on business or disinterested in mainstream media
  • Minutes of TV viewed by market per day:

    UK

    France

    Germany

    Italy

    Spain

    Adults

    242

    249

    221

    261

    244

    Upmarket

    142

    143

    124

    112

    115

International TV is ideally positioned to reach this elusive audience thanks to the nature of its distribution, which is strong in businesses, hotel rooms and public spaces

Content

  • International TV channels and digital properties engage audiences with high-quality content while in-house advertising teams offer clients integrated campaigns across the full range of broadcast, on-demand and digital platforms.
  • Research has also shown that heavy international TV viewers are more engaged than heavy users of national television.

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