- International TV channels account for the five largest channels in Europe
- 88% of Affluent Europeans are reached monthly by International media platforms (IASE 18)
- 94% of Affluent Europeans consider International TV brands to be trusted – the more affluent the higher the level of trust placed on INTV brands. (IASE 18)
- So do advertisers with luxury brands, prestigious airlines and premium hotels having advertised on International TV for years (IASE 18)
- Advertisers spent €633m on 11 Pan-European TV channels in 2017
- International TV reaches 4.6m Business Decision Makers every day
- International TV channels are 71% more likely to reach Frequent Business Air Travellers (6 trips/+) than Non INTV. (IASE 18)
- International TV increases Consideration and Purchase by 67% vs Non International TV environments. (Project Engagement)
- Frequent INTV viewers are twice as likely to be ‘aspirational’ stating to be career driven & high achievers. (GWI Q1. 18)
- Frequent INTV viewers from the Top 10% Income Group are 57% more likely to buy premium products. (GWI Q1. 18)
Note:
Ipsos Affluent Survey Europe 2018 (IASE) universe: 52.3m
Global Web Index Q1 2018 (GWI) universe:
Project Engagement sample: 1,500 (UK, France & Germany)