Advertising Solutions

In-house production facilities allow for ad campaigns to be closely tailored around content, increasing brand engagement. Many advertisers work exclusively with international platforms.

Flexible & Cost-Effective

Advertising on international media is flexible and serves a range of clients and industries. Some have no existing marketing materials while others have significant audiovisual or digital assets ready to feature in the international component of their campaign.
Whatever an advertiser’s need, international media offers full and cost-effective in-house services, taking a campaign from initial concept to production and broadcast across multiple countries or regions.
Premium brands have primarily or exclusively used international channels for the TV element of their campaigns for years, ensuring that messages are delivered in a premium environment.
Collaboration with clients allows for international TV advertising to be more closely integrated with the programming that surrounds it, maximising impact and minimising cost.

Cross-Platform

The reach of a campaign on international TV can be increased significantly by adding an online component.
Latest audience figures from the Ipsos Affluent Survey 2016 show that on a monthly basis, international media’s online platforms – including mobile apps and websites – add an additional 51% audience to its live TV reach.

Advertising Formats

International media offers a variety of means to reach advertisers' communication goals.
Classic formats
  • TV: spots, billboards, trailers, sponsorship
  • Website: banners, MPU, pre-roll, splash-screen
  • Mobile/tablets: pre-roll, banners, splash-screen
Non-classic formats
  • TV: integrated content
  • Web: innovative formats (mast-head, launch unit, push-down…), specific section, section sponsorship, integrated sponsorship, home page take overs, etc.
Advertising formats influence in different ways:

Visibility

Awareness

Image

Engagement

Traffic

TELEVISION

 

 

 

 

 

Classic TV spots

X

X

 

 

 

TV Sponsorship

 

X

X

 

 

Brand content

 

 

 

X

 

Connected TV

 

 

X

 

 

Social TV

 

 

 

X

 

DIGITAL

 

 

 

 

 

Display

 

X

 

X

 

Affiliation

 

 

 

 

X

Search

 

 

 

 

X

Social media

 

X

 

X

 

Emailing

 

 

 

 

X