Significant Audience Uplift across inTV channels during the COVID-19 Crisis

Audience data reveals that inTV has witnessed a significant growth in viewing figures across its channels since the start of the Covid-19 outbreak. February 2020 saw 50% growth across digital channels, and the increase continued in March (+136%) and April (+100%). The same was true for inTV brands’ social channels, which were up by +71% in February, +73% in March and +103% in April.

Sonia Marguin, Chair of inTV and Head of Research and Insight at Euronews and Africanews, said, “Over the past few months, we’ve seen an extraordinarily high increase in audience numbers across all of our inTV channels, as consumers turned to trusted international media for information about the pandemic.

Those numbers have continued to increase, and we’ve also seen an uplift in advertising engagement. Many clients have told us that international channels form an important part of their storytelling strategy, particularly during a crisis, because of the trust and credibility associated with global news brands.”

In this in-depth white paper for WARC, our Chair, Sonia Marguin, explores how brands in categories such as travel and finance successfully adapted their marketing strategies amid the unprecedented disruption caused by the Covid-19 crisis.  To view the article click HERE