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inTV: Reaching valuable audiences in a trusted place
Sonia Marguin, Internationalists
International Insight Innovations 2016
Introducing the INTV user guide
How would you describe the audience of international TV channels?
How will the INTV user guide help your planning teams?
How would you describe the audience of international TV channels?
What are the main reasons ZenithOptimedia clients use International TV?
How do audiences connect with international media?
How would you describe the audience of international TV channels?
Do you believe the audiences engage with the programming differently from domestic media?
How would you describe the audience of international TV channels?
How do you measure success of campaign?
Do these channels allow you to be creative with the way you engage with their audience?
How do you position international versus national media in your planning process or strategy?
What issues do International TV channels face in a fast-changing market place?
Do you believe the audiences of these channels engage with the programming differently to domestic?
How is International TV planned differently from local campaigns?
How does reaching an audience across an entire region with a single message benefit the advertiser?
How does reaching an audience across an entire region with a single message benefit an advertiser?
How does reaching an audience across an entire region with a single message benefit an advertiser?
What advice would you give a client using International TV for the first time?
How do you position international versus national media in your planning process or strategy?
Do these channels allow you to be creative with the way brands engage with their audience?
How do you positional international versus national media in your planning process or strategy?
What problems are there in getting credible information on consumer behaviour?
Do you believe the audiences of these channels engage with the programming differently?
How do you measure success of campaign?
How do you measure the success of a campaign?
Microsoft
Microsoft