National Geographic

Channel Owner(s)
FOX Networks Group
Feeds and languages

Available in 172 countries in 43 languages.

List 10 key international advertisers

Rolex, Shell, Destination Canada, Emirates, South Africa Tourism, Microsoft, DHL, Syngenta, Samsung, COTY

Channel profile

National Geographic Channel is FOX Network Group’s global flagship factual entertainment channel, currently available in 43 local languages in over 495 million homes across 172 countries. National Geographic Channel inspires viewers through its smart, innovative programming that questions what we know, how we view the world and what drives us forward. NGC is a powerful global brand that combines a ground-breaking legacy with contemporary relevance and innovation. It has a reputation for high-quality programming that consistently resonates with audiences across the world. The channel itself is a contemporary extension of the historic National Geographic Society, showcasing inspiring and extraordinary documentaries on history, science, technology, disasters, mysteries, exploration, conservation and, of course, education. In 125 years, it’s undertaken over 10,000 expeditions, all driven by a single mission: to inspire people to care about the planet. We aim to connect our audience with the spirit of exploration and curiosity inherent in the National Geographic brand. Our programming aims to enrich lives and inspire meaningful connections, passions, and discovery.

Nat Geo Wild is the best, most intimate encounters with wildlife ever seen on television. Backed by its unparalleled reputation for quality and blue-chip programming, Nat Geo Wild is dedicated to providing a unique insight into the natural world, the environment and the amazing creatures that inhabit it. From the most remote environments, to the forbidding depths of our oceans, to the protected parks on our doorsteps, Nat Geo Wild uses spectacular cinematography and compelling storytelling to take viewers on unforgettable journeys into the wild world. 

Brand extensions

National Geographic Channel, Nat Geo Wild, Nat Geo People, Nat Geo Kids, Nat Geo Play app, National Geographic Magazine, Nat Geo Traveller magazine, Nat Geo Kids magazine, Nat Geo History magazine, nationalgeographic.com, nationalgeographic.co.uk, social – Facebook, Instagram, Twitter, Google+

Services

Our dedicated custom solutions team work closely with clients to produce compelling custom content ideas and solutions across our global portfolio of media platforms.  National Geographic will be launching a Custom Studios division in 2018, in response to the huge demand for custom content development for clients across Documentary/Entertainment/Sport genres.

Sponsorship opportunities range from single programmes, such as the award winning drama series Genius, to genre sponsorships (e.g. space and explorations – Mars, Cosmos), to theme weeks to total channel sponsorships.  Due to National Geographic’s strong brand and high global distribution across TV, Print, Digital and Social, the opportunities are endless.

Distribution data

Total European distribution:
138M+ (Europe & Africa)

Total Middle East & Africa Distribution:
201M+ (Asia)

Total North America distribution:
88M+

Total Asia Pacific distribution:
In Asia

Total Latin America distribution:
66M+

Web traffic
Over 20M Unique Users in over 200 countries worldwide
Measurement and research

Peoplemeter data: available for all key European, Asian and LATAM markets.
Syndicated: GWI, Affluent Survey Europe, Affluent Survey Asia, TGI, IHS, Ampere, WARC, Multiscreen Business Bureau, Fan DNA
Bespoke: Pre/post quantitative & qualitative surveys, global brand tracker, sales preference research, internal reader panel.