Eurosport

Channel Owner(s)
DISCOVERY COMMUNICATIONS/TF1
Feeds and languages

20 LANGUAGE VERSIONS

List 10 key international advertisers

SAMSUNG
LONGINES
ROLEX S.A.F.
HYUNDAI CARS
TURKISH AIRLINES
BET AT HOME
RENAULT AUTOMOBILES
KIA MOTORS
YOKOHAMA TYRES
DHL

Channel profile

The Eurosport Group is Europe’s leading sports entertainment group and is growing an increasing global profile, stretching from Europe to the Middle East and Asia-Pacific.

Eurosport, the n°1 pan-European TV channel, broadcasts in 20 languages and reaches over 135 million homes across 54 countries. Eurosport 2 has grown rapidly across the continent and is now available in 72 million homes and 18 languages across 51 countries. Beyond Europe, in the Asia-Pacific region, Eurosport reaches 16 countries.

Eurosport’s network of 15 websites in 11 different languages spreads from Europe – where it is the n°1 online sports destination – to the MENA region and China and has up to 33 million monthly unique visitors worldwide (comScore Aug 2012). The Eurosport.com suite of apps is available in 10 languages and has been downloaded over 13 million times

Eurosport Player, Eurosport’s online TV service, provides Live and on-demand sports to fans’ PCs in 53 countries and the Player application is available for mobile, tablet and connected TV in up to 40 countries.

Eurosport has a strong and diverse programme line-up of over 120 sporting disciplines, which reflects its international culture and dedication to sports federations and event organisers to cover the widest variety of sporting action. Eurosport is home to major events such as tennis Grand Slams (Australian, French and US Opens), cycling (Tour de France, the Giro and the Vuelta), wintersports (alpine skiing, biathlon), motorsports (WTCC, ERC, Le Mans 24 Hours), but also broadcasts a diverse range of sports tailored to the needs of individual markets across Europe such as Bundesliga football, summer Olympic sports, snooker, snowboarding.

Building on innovation and expertise the Eurosport Group is perfectly positioned as a leader in Europe and a reference for sports entertainment around the globe.

Brand extensions

EUROSPORT2
EUROSPORTNEWS
EUROSPORT ASIA PACIFIC
EUROSPORT.COM
EUROSPORT PLAYER
EUROSPORT EVENTS

Services

Starteam, inhouse creative agency
Sponsorship & creative program dpt tailored to client needs

Distribution data
Total European distribution: 128.9m
Total Middle East & Africa distribution: 1.9m
Total Asia Pacific distribution: 9.6m
Web traffic
Europe: 22 million
Source: Comscore MMX
Measurement and research

TV People meter audiences
AGF/GFK, SKO, BARB, Kantar Media, MMS, AGB Nielsen Media Research, TNS Gallup, Armadata SRL, harmonised into the AdvantEdge system database allowing global Pan Euro reach analysis for program or campaign performances

Internet Audiences:
Comscore DAX (Site centrix) and MMX (user centric)
Comscore’s Validated Campaigns (VCe) and Action Lift

Industry research tools:
EMS & EMS Select – 21 markets, TV & Web planer, Brand data
TGI Europa
Kantar Media Adspend TV & Press Pan Europe
Sport Business Group (Sport Sponsoring Tracking)
EGTA databases

Proprietary research
Adhoc research projects with Repucom, Dres Consulting or internal Voice Panel