Channel Owner(s)
Feeds and languages


List 10 key international advertisers

Rolex, Longines, Argentina Tourism, DHL, FISU, Israel Tourism, CA Technologies, Turkish Airlines, Fencing International Federation, Bet-at-home

Channel profile

The Eurosport Group is Europe’s leading sports entertainment group and is growing an increasing global profile, stretching from Europe to the Middle East and Asia-Pacific.

Eurosport, the n°1 pan-European TV channel, broadcasts in 21 languages and reaches over 152 million homes across 54 countries. Eurosport 2 has grown rapidly across the continent and is now available in 84 million homes and 20 languages across 51 countries. Beyond Europe, in the Asia-Pacific region, Eurosport reaches 13 countries.

Eurosport’s network of 16 websites in 10 different languages spreads from Europe – where it is the n°1 online sports destination – to the MENA region and APAC and has an average of 42 million monthly unique visitors worldwide (Adobe Analytics – June 2018). The suite of apps is available in 10 languages and has been downloaded nearly 20 million times.

Eurosport Player, Eurosport’s online TV service, along with mobile Player app, provides Live and on-demand sports to fans’ computers and mobile devices in 52 countries.

Eurosport has a strong and diverse programme line-up of over 120 sporting disciplines, which reflects its international culture and dedication to sports federations and event organisers to cover the widest variety of sporting action. Eurosport is home to major events such as tennis Grand Slams, Cycling (Tour de France, the Giro and the Vuelta), Wintersports (alpine skiing, biathlon), Motorsports (WTCC, ERC, Le Mans 24 Hours), but also broadcasts a diverse range of sports tailored to the needs of individual markets across Europe such as Bundesliga football, summer Olympic sports, snooker, snowboarding, etc.

Building on technological innovation (VR, AR, etc) and expertise, the Eurosport Group is perfectly positioned as a leader in Europe and a reference for sports entertainment around the globe.

Brand extensions



Starteam, inhouse creative agency
Sponsorship & creative program dpt tailored to client needs

Distribution data
Total European distribution: 152m HHs
Total Middle East & Africa distribution: 3.5m HHs
Total Asia Pacific distribution: 8.3m HHs
Web traffic
Worldwide: 42 million Unique Visitors
Measurement and research

TV People meter audiences
AGF/GFK, SKO, BARB, Kantar Media, MMS, AGB Nielsen Media Research, TNS Gallup, Armadata SRL, harmonised into the AdvantEdge system database allowing global Pan Euro reach analysis for program or campaign performances

Internet Audiences:
Adobe Analytics (Site centrix) and comScore MMX (User centric)

Industry research tools:
IPSOS Affluent – 21 markets, TV & Web planer, Brand data 


Kantar Media Adspend TV & Press Pan Europe
Sport Business Group (Sport Sponsoring Tracking)
EGTA databases

Proprietary research
Adhoc research projects with Repucom, Dres Consulting or internal Voice Panel