CNN

Channel Owner(s)
CNN International is part of Turner Broadcasting System, Inc., a Time Warner company.
Feeds and languages

Five different languages

List 10 key international advertisers

Canon, Credit Suisse, DHL, Emmar, Ericsson, Gucci, Microsoft, Nikon, Korean Air, Rolex

Channel profile

CNN’s portfolio of news and information services is available in five different languages across all major TV, internet and mobile platforms reaching more than 380 million households around the globe. CNN International, awarded “News Channel of the Year” by the Royal Television Society in 2013 and 2014, is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America.

CNN International’s programming spans four key pillars:

News and Current Affairs: with daily live news programmes such as Connect the World with Becky Anderson, and The World Right Now with Hala Gorani, alongside the network’s flagship interview show, Amanpour, CNN has unrivalled strength in news and analysis.

Business: CNN’s live business programmes offer deep analysis and the latest news, from The Business View with Nina dos Santos in London, World Business Today with Maggie Lake in New York, with the expertise of Andrew Stevens in Asia, and John Defterios in the Middle East, wrapped up each day by the inimitable Richard Quest, and Quest Means Business. Combined with specialist strands such as Future Finance, Business Traveller, and Tomorrow Transformed, as well as deep regional analysis from Marketplace Middle East and Marketplace Africa, CNN’s business offering is second to none.

Lifestyle : CNN’s specialist themed programmes on fashion, art, science, music, cinema and design give audiences unique insights into these intriguing worlds.

Sports: CNN World Sport offers exclusive interviews, highlights and reports from all major sports. Elsewhere special programmes cover tennis, golf, sailing, equestrian, Formula 1, skiing, and rugby. Add in award-winning special investigations, and CNN sport is stronger than ever.

The CNN digital network is consistently one of the top news and current affairs destination on the web, with content shared widely across many social platforms. CNN has 42 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company.

Brand extensions

CNNArabic.com, CNNEspanol

Services

CNN offers advertisers a compelling and potent combination of benefits.
A powerful brand with unprecedented access to the people and places that shape opinion. The channel is associated with trusted content that is shared and followed worldwide by more than any other.
Multiplatform, bespoke campaigns delivered in line with clients’ objectives, including turn-key solutions delivered through CNN’s in-house creative agency TCP
An audience of more global influentials, opinion leaders, key business decision makers and HNWI than any other media in the world. Genuine accountability against their campaigns’ KPIs

Distribution data

Global:  392 million households & hotel rooms
EMEA: 189 million
Asia 55 million
Latin America: 44 million
North America: 104 million
Source: TBI Q4 2014 Distribution Report – Full time, 24hr confirmed households and hotel rooms // Includes CNN International, CNN Domestic & CNN Espanol

Digital Traffic:
2.8 Billion Page Views Globally
Source: Adobe Omniture – Avg. Monthly Page Views to all digital properties Sept 2014 – Feb 2015

Measurement and research

Syndicated Studies: IPSOS Affluent Surveys – Europe, Middle East, Africa, Asia Pacific, Latin America & USA
Digital / Social: Adobe Omniture Analytics / Sysmos
Bespoke Research: Consumer Industry studies, Independent Advertising Effectiveness Studies