CNBC International

Channel Owner(s)
NBC Universal
List 10 key international advertisers

FXPRO, Interactive brokers, Pimco, Ernst & Young, Microsoft, TD Direct Investing, India development, Total, ADS Securities, Qatar Airways
Source: Kantar Jan-July 2016 (ad volume)

Channel profile

CNBC International is the leading global broadcaster of live business and financial news and information, reporting directly from the world’s major financial markets via three regional TV networks in APAC, EMEA and the US. is the preeminent financial news source on the web featuring video, real-time market analysis and dynamic financial tools. CNBC also has a portfolio of other digital products including CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.

CNBC serves the world’s most powerful audience of CEOs, senior executives, the financial services industry and private investors and is available in more than 381 million homes worldwide. With almost three decades of experience curating the global business conversation, the network remains the number one choice of the world’s most powerful business leaders and investors.

2016 saw the launch of CNBC Catalyst, the in-house advertising agency of CNBC International, created to be the secret door for brands to access the C-Suite. CNBC International has also created several series, produced by the Content Studio division of CNBC Catalyst, offering companies exclusive sponsorship opportunities on shows including Innovation Cities, The Business Class and CNBC Meets.

Brand extensions

Mobile apps, Digital


CATALYST- CNBC Catalyst is the in-house agency of CNBC International, created to be the secret door to the C-Suite. By knowing exactly what makes the CNBC audience tick, it provides clients with an array of opportunities. 

Distribution data
Total European distribution: 203 Million
Total Middle East & Africa distribution: 23,772
Total North America distribution: 94 million
Total Asia Pacific distribution: 83 million (including affiliate channels)
Total Latin America distribution: N/A

Total Unique Users by region
US23.6 million
EMEA3.5 million
APAC2.7 million
Source: Adobe Omniture June 2016 (desktop/mobile web/apps)
Measurement and research

IPSOS Affluent Survey Europe, IPSOS Affluent Survey Asia, IPSOS Affluent Survey Asia Pacific, Global Web Index, Catalyst Connect- CNBC Global panel