BBC World News

Channel Owner(s)
BBC Global News Ltd
Website
BBC.com
Feeds and languages

All feeds in english:
Europe
APAC
South Asia
North America
LATAM
MENA
Africa (Central and South)

List 10 key international advertisers

Rolex
Brand USA
Qatar Airways
Microsoft
Nikon
Omega
DuPont
Indonesia (BKPM)
Tourism Malaysia
Samsung

Channel profile

BBC World News and bbc.com, the BBC’s commercially funded international 24-hour English news platforms, are owned and operated by BBC Global News Ltd. BBC World News television is available in more than 200 countries and territories worldwide, and over 380 million households and 1.8 million hotel rooms. The channel’s content is also available on 178 cruise ships, 53 airlines and 23 mobile phone networks.1 BBC World news is watched by 76 million people a week.2

BBC.com offers up-to-the minute international news and in-depth analysis for PCs, tablets and mobile devices to more than 80 million unique browsers each month. These users generate over 1 billion page views per month.3

The BBC has more journalists in more countries breaking stories from more places around the world than any other news provider.4

BBC World News has a strong presence on social media, with 9.5 million fans on Facebook and over 8.5 million followers on Twitter.5 The BBC is the most shared international news brand on Twitter6

The BBC audience are affluent professionals, according to the latest IAS Europe release BBC World News or .com users earn more than average, and are more likely to be C-suite, influential opinion leaders or business decision makers. They are also keen travellers; they are more than twice as likely to have taken 11+ air trips abroad in the past year.7 As well as rolling news coverage, the channel has dedicated programming on business, technology, travel, sport, culture and finance.

Sources: 1 BBC World News Distribution Report. 2BBC Global Audience Estimate 2014. 3 Adobe Analytics Sep 2014-Dec 2014 monthly average. 4 BBC Breaking the News Research, April 2014. 5 Data accessed via Social Bakers on 15/12/2015. 6 Newswhip 2014. 7IPSOS Affluent Survey Europe 2014, based on BBC World News monthly audience

Brand extensions

BBC World Service
BBC America

Services

In house creative
solutions
Ad funded content
Native advertising content
Sponsorship of TV programmes and web/app content

Web traffic

Country/region

Monthly Unique Browsers

Europe

Austria

Belgium

Denmark

Finland

France

Germany

Ireland

Italy

Netherlands

Norway

Portugal

Russia

Spain

Sweden

Switzerland

Turkey

20,076,385

298,205

626,431

480,856

530,871

2,008,823

2,274,285

2,011,012

1,048,253

1,657,688

591,433

408,050

753,065

1,654,965

871,604

737,512

635,875

Source Adobe Analytics Q3 2104 monthly average (Jul-Sep)
Figures based on combined desktop + mobile traffic

Measurement and research

EMS/IPSOS Affluent Surveys for Europe, Middle East, APAC, South Asia, LATAM, North America – syndicated
European Opinion Leaders – Syndicated
Global Web Index – Syndicated
comScore – panel
Effective Measure – panel
Adobe Analytics – Digital analytics
Social Bakers – Digital analytics
BBC Global Minds – BBC panel