In the last 12 months, the media and marketing sector has gone through a period of dramatic unrest. The complexity of the digital media supply chain, ad fraud and brand safety have made brands question the platforms they use, and the media brands they chose to partner with, writes Sonia Marguin.
Sonia Marguin, Head of Research at Euronews and Chairperson at inTV, comments, “With so much instant information, clutter and fake news, time-squeezed affluent consumers are being more selective about which media brands they use. They really value the impartial content provided by international TV channels and so are more likely to engage with them than national TV brands. That’s why, when looking at the international TV channels within the inTV group, we reach 86% of C-Suite Europeans.”
Hélène Rezé, board member of the inTV Group and deputy director of research and insights at France Médias Monde, discusses the role of international TV media in Africa.
International media channels are in a unique position to target influencers from around the world on an individual level, writes David Evans, head of data and insight at CNBC and board member of the inTV Group.
But users turn to TV for trusted news. By 2050, a quarter of the worldwide population will be living in Africa. With the rise of the middle class delivering more buying power within the region than ever before, it’s no surprise that global marketers are trying to understand how best to reach this attractive burgeoning audience.
Franck Buge, Board Member of the inTV Group and Research Director at TV5Monde, says it’s time for advertisers to say ‘bonjour’ to Francophones
Earlier this month, M&M Global teamed up with inTV Group for a live Twitter Q&A exploring the nascent techniques being used by the industry to measure brand content performance.
New research published today by Ipsos reveals that just over a quarter of Europe’s wealthiest individuals are Internationalists. The Ipsos Affluent Survey 2016 reported that of the 52.2 million who make up the most affluent group in Europe (the top 13 percent of income earners) more than 13.6 million currently reside abroad, or have spent…
David Evans, head of data and insight at CNBC and board member of the inTV Group, explains why the subject of next week’s Twitter Q&A is so important to marketers.
M&M Global is partnering with inTV, the International Television Research Group, for a live Twitter Q&A to help our readers get to the bottom of measuring branded and native content.