Three key learnings advertisers can take from the Covid crisisSharing advertiser insights from a recent inTV survey, Sonia discusses the learnings marketers can take from the Covid-19 experience to implement new and better ways of working. To read the full piece on MediaSector CLICK HERE

Audience data reveals that inTV has witnessed a significant growth in viewing figures across its channels since the start of the Covid-19 outbreak. February 2020 saw 50% growth across digital channels, and the increase continued in March (+136%) and April (+100%). The same was true for inTV brands’ social channels, which were up by +71% […]

New research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels.International TV channels (i.e. those that are […]

In the last 12 months, the media and marketing sector has gone through a period of dramatic unrest. The complexity of the digital media supply chain, ad fraud and brand safety have made brands question the platforms they use, and the media brands they chose to partner with, writes Sonia Marguin.

Sonia Marguin, Head of Research at Euronews and Chairperson at inTV, comments, “With so much instant information, clutter and fake news, time-squeezed affluent consumers are being more selective about which media brands they use. They really value the impartial content provided by international TV channels and so are more likely to engage with them than national TV brands. That’s why, when looking at the international TV channels within the inTV group, we reach 86% of C-Suite Europeans.”

Hélène Rezé, board member of the inTV Group and deputy director of research and insights at France Médias Monde, discusses the role of international TV media in Africa.

International media channels are in a unique position to target influencers from around the world on an individual level, writes David Evans, head of data and insight at CNBC and board member of the inTV Group.

Franck Buge, Board Member of the inTV Group and Research Director at TV5Monde, says it’s time for advertisers to say ‘bonjour’ to Francophones

Earlier this month, M&M Global teamed up with inTV Group for a live Twitter Q&A exploring the nascent techniques being used by the industry to measure brand content performance.