Significant Audience Uplift across inTV channels during the COVID-19 Crisis
Audience data reveals that inTV has witnessed a significant growth in viewing figures across its channels since the start of the Covid-19 outbreak. February 2020 saw 50% growth across digital channels, and the increase continued in March (+136%) and April (+100%). The same was true for inTV brands’ social channels, which were up by +71% […]
New Media Research by GlobalWebIndex Reveals Valuable Untapped TV Audience
New research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels.International TV channels (i.e. those that are […]
Why TV is still valuable in a digital world
‘Era of fake news’ driving affluent consumers to international media brands
Sonia Marguin, Head of Research at Euronews and Chairperson at inTV, comments, “With so much instant information, clutter and fake news, time-squeezed affluent consumers are being more selective about which media brands they use. They really value the impartial content provided by international TV channels and so are more likely to engage with them than national TV brands. That’s why, when looking at the international TV channels within the inTV group, we reach 86% of C-Suite Europeans.”
Internet usage rises steeply across Africa, but users turn to TV for trusted news
If the business elite are global, why do we plan to reach them locally?
Mobile Internet usage rises steeply across Africa
But users turn to TV for trusted news. By 2050, a quarter of the worldwide population will be living in Africa. With the rise of the middle class delivering more buying power within the region than ever before, it’s no surprise that global marketers are trying to understand how best to reach this attractive burgeoning audience.