
All posts by Isabel Tabraham


Significant Audience Uplift across inTV channels during the COVID-19 Crisis
Audience data reveals that inTV has witnessed a significant growth in viewing figures across its channels since the start of the Covid-19 outbreak. February 2020 saw 50% growth across digital channels, and the increase continued in March (+136%) and April (+100%). The same was true for inTV brands’ social channels, which were up by +71% […]

New Media Research by GlobalWebIndex Reveals Valuable Untapped TV Audience
New research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels.International TV channels (i.e. those that are […]
