All posts by Isabel Tabraham

New Media Research by GlobalWebIndex Reveals Valuable Untapped TV Audience

New research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels.International TV channels (i.e. those that are […]