Three key learnings advertisers can take from the Covid crisisSharing advertiser insights from a recent inTV survey, Sonia discusses the learnings marketers can take from the Covid-19 experience to implement new and better ways of working. To read the full piece on MediaSector CLICK HERE

Audience data reveals that inTV has witnessed a significant growth in viewing figures across its channels since the start of the Covid-19 outbreak. February 2020 saw 50% growth across digital channels, and the increase continued in March (+136%) and April (+100%). The same was true for inTV brands’ social channels, which were up by +71% […]

New research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels.International TV channels (i.e. those that are […]

In the last 12 months, the media and marketing sector has gone through a period of dramatic unrest. The complexity of the digital media supply chain, ad fraud and brand safety have made brands question the platforms they use, and the media brands they chose to partner with, writes Sonia Marguin.