Sonia Marguin, Head of Research at Euronews and Chairperson at inTV, comments, “With so much instant information, clutter and fake news, time-squeezed affluent consumers are being more selective about which media brands they use. They really value the impartial content provided by international TV channels and so are more likely to engage with them than national TV brands. That’s why, when looking at the international TV channels within the inTV group, we reach 86% of C-Suite Europeans.”

Hélène Rezé, board member of the inTV Group and deputy director of research and insights at France Médias Monde, discusses the role of international TV media in Africa.

International media channels are in a unique position to target influencers from around the world on an individual level, writes David Evans, head of data and insight at CNBC and board member of the inTV Group.

Franck Buge, Board Member of the inTV Group and Research Director at TV5Monde, says it’s time for advertisers to say ‘bonjour’ to Francophones

Earlier this month, M&M Global teamed up with inTV Group for a live Twitter Q&A exploring the nascent techniques being used by the industry to measure brand content performance.

New research published today by Ipsos reveals that just over a quarter of Europe’s wealthiest individuals are Internationalists. The Ipsos Affluent Survey 2016 reported that of the 52.2 million who make up the most affluent group in Europe (the top 13 percent of income earners) more than 13.6 million currently reside abroad, or have spent…

David Evans, head of data and insight at CNBC and board member of the inTV Group, explains why the subject of next week’s Twitter Q&A is so important to marketers.