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‘Era of fake news’ driving affluent consumers to international media brands
Sonia Marguin, Head of Research at Euronews and Chairperson at inTV, comments, “With so much instant information, clutter and fake news, time-squeezed affluent consumers are being more selective about which media brands they use. They really value the impartial content provided by international TV channels and so are more likely to engage with them than national TV brands. That’s why, when looking at the international TV channels within the inTV group, we reach 86% of C-Suite Europeans.”
Internet usage rises steeply across Africa, but users turn to TV for trusted news
If the business elite are global, why do we plan to reach them locally?
Mobile Internet usage rises steeply across Africa
But users turn to TV for trusted news. By 2050, a quarter of the worldwide population will be living in Africa. With the rise of the middle class delivering more buying power within the region than ever before, it’s no surprise that global marketers are trying to understand how best to reach this attractive burgeoning audience.
French Speaking Markets Provide Advertisers with Big Opportunities
How to get on top of the content measurement challenge
Ipsos Affluent Survey Reveals Internationalists as the Fastest-Growing Affluent Market for Brands Across Europe
New research published today by Ipsos reveals that just over a quarter of Europe’s wealthiest individuals are Internationalists. The Ipsos Affluent Survey 2016 reported that of the 52.2 million who make up the most affluent group in Europe (the top 13 percent of income earners) more than 13.6 million currently reside abroad, or have spent…